Humiliation of Straight Love

Here in Italy there's a TV program called "Uomini e donne" (Men and Women).
A man who wants to find a girlfriend can take part in it and the girls who fancy him, all together, can join the show to court the bachelor .
Afterwards he will have to choose who's the one that can best satisfy him by excluding each time from the show the admirers he doesn't like.
It works like a contest: within the deadline just one girl will be left.
For not being discarded, girls must engage to perform sexy dances with the man, they have to praise him and attack the contenders making them ridiculous, they must sell themselves in order to seem desirable.
The man can decide to date a girl and even spend some days with her in a flat and everything will be shot and broadcast. So they are given the possibility to know each other in a better way.
The dialog they usually hold under these circumstances is a 'vanity fair' or, to be blunt, a dreary and dingy spectacle.
When they stop talking nonsense and showing their body off, they allow themselves to converse about the importance of love and their being honest and sincere... the day after they will be engaged in the same conversation with another partner...
These are the times in which I'm proud to be gay.
I could be told: "But gay can do worse!"
Yes, maybe, sometimes... but that's not a good excuse!
Often gay men are accused of humiliating love but who's gonna condemn straight people when they behave just the same?